The Nuffield Sponsorship Ends
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منابع مشابه
Digitalization and Sports Sponsorship Strategy: A Review and Research Agenda
Background. The sports industry has been transformed through digitalization processes. One traditional area of sports marketing strategy that has changed significantly is sponsorship. Objectives. To reveal how digitalization has impacted sports sponsorship strategies according to the findings of academic articles in leading sports management journals. In light of the dramatic transformation of...
متن کاملThe Role of Culture in Sports Sponsorship: an Update
Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship market...
متن کاملThe Impact of Sport Financial Sponsorship on Brand Equity and Performance: Structural Equation Modeling (SEM) Approach
Background. Sport financial sponsorship can offer sport marketers the opportunities to address new audiences and enhance brand equity and companies’ performance. Objectives. The purpose of the current study was to develop a model for the role of sport financial sponsorship on brand equity of Yazd ceramic and tile companies. Methods. The current study was conducted with a survey method. Standa...
متن کاملIdentifying and prioritizing barriers to sponsorship of private companies of sport of champions
The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by...
متن کاملThe Nuffield Home Economics project.
3. Fibres and fabrics. Materials and their properties; the importance of textiles in daily life from bandages to car tyres; the principles behind textiles, dress and fashion (Nuffield Home Economics, 1983a,b,c). 4. People and homes. Homes as shelters and ways of meeting individual and family needs; the scientific principles underlying the effective and economic management of the home and its eq...
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عنوان ژورنال:
دوره 106 شماره
صفحات -
تاریخ انتشار 1991